Singtel is the largest mobile network operator in Singapore with 4.1 million subscribers and through subsidiaries, has a combined mobile subscriber base of 640 million customers at the end of financial year 2017.
SingTel was experimenting with a new proprietary technology framework that had yet to be proven with native application development. 2359 partnered with SingTel to provide a highly professional frontend and backend engineering team, with particular attention to iOS and Android applications and a collective mission to enhance performance and upgrade visuals of the app—including a set of innovative features to provide an even greater and vibrant user experience.
We created a new seamless interface for easier navigation for users to manage their Prepaid account, ranging from the most basic buying of data plans and topping up of account balance.
Our brilliant development team worked closely with SingTel to overcome incompatible parts of the framework required by the application that resulted in a gorgeous 2359 quality product while ensuring that there were no delays to the product launch. We managed to build and successfully integrate the app with Singtel’s new proprietary technology framework that was yet to be proven for native application development.
Each page was built with a very specific purpose in mind. The dashboard immediately displays the account’s balance, expiry date with an option to top-up instantly. We’ve built the user flow of the product to make it simple top-up the pre-paid SIM card, view plans, or even claim rewards.
After the new version of the app was launched, the app usage had seen incredible growth. People were loving the seamless user experience that the app provided, quick access to information on SingTel Prepaid accounts, buying of data plans, as well as the promotions and rewards that came along with the app.