User interface (UI) and user experience (UX) go hand-in-hand in helping you present your business online to your potential customers. Having a good and effective UI/UX design allows you to make a good impression, which can potentially lead to more traffic, engagements and even conversions. As such, it’s important to understand the basics of UX/UI design and the different principles in creating one that helps you achieve your online marketing objectives.
What Is UI/UX Design?
UI is the visual elements and interactive components that users interact with on your website or app. It is composed of the layout, colour schemes, typography, and icons. On the other hand, UX focuses on the overall experience users have while navigating through the interface, including usability, accessibility, ease of interaction, and the emotions evoked during the user journey.
A good UI/UX design can make a significant impact on your business online. In fact, according to statistics by Northern Arizona University, 75% of consumers judge a website based on their aesthetic. Furthermore, according to Amazon Web Services, 35% of businesses lose sales because of bad
What Are the Fundamental Principles of Good UX/UI Design?
Here are key principles to consider to create excellent UI/UX design:
1. The Design Should Be User-Centred
To create a good UI/UX design, you need to know your target audience. Research their preferences, behaviours, and pain points so that you can design an interface that caters to their specific needs. As a result, you can create a website or application that offers them a seamless and satisfying user experience. Interfaces that are user-focused are intuitive, personalised, and relevant to the target audience, increasing engagement and satisfaction.
2. The Layout Must Be Clear and consistent
Consistency in design elements such as colours, typography, and layout promotes familiarity and helps users navigate your interface effortlessly. Make sure your design is consistent throughout the website or app so that users can easily find what they need. From consistent button styles to a clear presentation of your information, a good layout not only enhances the user experience but also enables your potential customers to trust you.
3. The UI Must Be Responsive
Responsive design has become a critical part of the user experience as more users are browsing the Internet through their mobile phones. As such, your UI should adapt seamlessly to different screen sizes and resolutions, ensuring a consistent experience across devices. A mobile-friendly design enhances accessibility and engagement, catering to the growing mobile user base. Failing to create an interface that adapts to a mobile phone could potentially risk your business losing users, as 75% of users prefer a mobile-friendly website, according to statistics by Thinking with Google. Overall, implementing a responsive design on your website or application enables users to access your content on the go, improves user satisfaction, and helps you reach a wider audience.
4. There Should Be a Proper Visual Hierarchy
Visual hierarchy is the arrangement of elements that guides the users’ attention, emphasising the most important information on the website or app. You can create a clear visual hierarchy that directs users to the most critical elements and actions through the proper use of headers, typography, and colours. Important information or actions should be prominent and easily noticeable, while less important elements can be visually de-emphasised. Visual hierarchy helps users understand the structure of the interface and facilitates effortless scanning and navigation.
How 2359 Media Can Help Businesses Create Good UI/UX
As a reputable UI/UX agency in Singapore, 2359 Media specialises in delivering exceptional web app development services and mobile app development solutions that prioritise UI/UX excellence. Our team of experienced designers and developers combine technical expertise with creative flair to craft visually stunning and user-friendly interfaces.
We understand the unique needs of businesses in Singapore and focus on creating UI/UX designs that align with your target audience. By leveraging the principles of good UI/UX design, we ensure your interfaces deliver seamless experiences that engage and delight users.
Our services include staff augmentation, web app development, and mobile app development solutions. Whether you’re seeking to revamp an existing interface or build a brand-new digital solution, 2359 Media is committed to driving your online success through unparalleled UI/UX expertise.