Many businesses in Singapore now recognise the importance of having a website and being visible online to a wider target audience. This is especially crucial considering the growing number of local Internet users, which currently stands at 5.81 million as of January 2023.
However, winning the hearts and minds of customers does not end with simply creating a website or application that showcases your products or services. Just as a physical store needs to draw its visitors in, an online store must also have a compelling appeal to attract and retain its audience. This is where UI/UX comes into play.
Creating a great design for your User Interface (UI) can help gain interest from users for your website or application, especially when all the elements are put together seamlessly to create one dynamic output. As a result, this enhances the overall User Experience (UX). To elevate your website or application, one of the trends coming up in UI/UX design is by adding Motion UI, which is a feature wherein you create transitions and animations to elements of your website. Whether you’re doing it yourself or engaging a UI/UX agency in Singapore to help you, we give you all you need to know about Motion UI.
What Is Motion UI?
Motion UI is a framework or set of guidelines for creating animations and transitions in UI/UX design. It focuses on adding motion and animation to enhance the functionality and visual appeal of websites or applications.
This UI/UX trend aims to bring user interfaces to life by adding dynamic elements and transitions, such as animated buttons, sliding panels, fading effects, and more. Motion UI can provide visual feedback, improve the perception of system response, guide users through different states or actions, and create a sense of continuity and flow in the user experience.
Should you need help seamlessly integrating Motion UI into the UI/UX design of your mobile app or web app, you can always turn to a reliable web development services agency in Singapore, like 2359 Media.
Activities Where You Can Implement Motion UI
You don’t need a lot of transitions or animation on your website or application. Something simple can go a long way when it comes to making an impact on your users. In fact, the Motion UI trends used by different businesses are usually simple but effective.
1. Onboarding and Welcome Screens
You can use Motion UI to guide users through the onboarding process by animating the transition between screens, introducing key features or instructions with interactive animations, or providing visual cues for progressing through the onboarding flow. That way, you can make it easier for them to navigate through your website or application, improving the overall user experience.
2. Navigation and Menus
Use animations to enhance the navigation experience. This can include animated dropdown menus, sliding or fading navigation bars, or animated icons and buttons that respond to user interactions.
3. Loading and Progress Indicators
You can make the waiting experience more enjoyable by incorporating motion into loading animations and progress indicators. Use spinners, progress bars, or creative loading animations to provide visual feedback and reduce perceived waiting time.
4. Interactive Infographics and Data Visualisations
Bring data to life with Motion UI. One of the trends in presenting data, charts and graphs is by applying animated transitions when users interact with them. This makes providing information more interactive and engaging to the users.
Implement subtle and purposeful motion in micro-interactions, such as clicking a button, toggling switches, expanding/collapsing panels, or dragging and dropping elements. These small animations enhance the overall user experience and make interactions more delightful.
Create a Stunning & Interactive Website or Application with Motion UI
If you’re interested in creating engaging and visually stunning websites or mobile applications, you can work with a web development service provider in Singapore — 2359 Media. Our agency has a team of expert UI/UX designers that can help you develop dynamic mobile applications or websites that suit your business’s brand identity and needs.
Should you want to apply Motion UI trends to enhance your website or application, our team can help seamlessly integrate animations and transitions in its various elements. You can check out our UX case studies in creating a virtual trick-or-treat experience or our day-in-the-life blogs by our UI/UX designer to learn more about our UI/UX process.